Just like well-representing yourself for an interview is necessary to leave a good impact on the employer, similarlybuilding a website for your business or company is necessary to grab visitor’s attention in order to make them your permanent customers. People might wonder that why everyone emphasize on building a website? What has it to do with prosperity in business right? I have the best example to clear your concept. When any boy or girl is called for an interview (from where they were wishing to get a call) they dress up well. Boys will dress up themselves smartly, they will groom up themselves with shaving beard, wrist watch, perfect hairs, dress pant, and C.V in hands to leave an impressive impact on the interviewer, similarly girls will dress up to polish their personality and to enhance their beauty.
Not only for a job, but for any event, purpose, or meeting why you try to look best, and be confident? What your mission or other people have to do with your looks, why you garnish your cake with cream and toppings? I know, the obvious answer is if you will look good then another second person will think to hire you if your personality clicks them, there are chances you may get a job, similarly if your food will look attractive to the eyes, then others will eat it. Exactly, your business website also works same.
The business website has to be upgraded once or twice a week. Do you know your website if well-designed can empower your brand? When you visit any website, what makes you believe that their services or work will be good? Even I ask myself the same question that why any website clicks me? The answer is simple, use of attractive web designing, logo, the color combination of your logo, images used in the home page. These things if used creatively can do 80% of your work in increasing your SEO traffic signal.
According to search results regarding web building, a well-built website can produce better customer traffic. The following important things can make your website a brand.
Retain your brand consistency with your logo which is the identity of your business. How to retain it? Suppose if your brand has a genuine logo with unique color and if you have utilized it in cards, brochures banners, magazines, and pamphlets, then use the same logo in your web page as well. Don’t design different logos for a web page and marketing sources as it can create a problem for your customers to remember your logo and to recognize it in any other source.
The content or language written in your website not only literally tells about your company’s brand and position, but also communicate with your clients so make sure your language should have its own identity. The tone which you adopt now, retain it throughout your business career.
Make Use of Images
Make use of sharp and original images/photos in your web page to let your customers know the quality of service they are going to avail or product they are going to buy. Keep relevant photos in your website from your stock that is link with your business.
Design & Layout
Logo, Background & Colors
If you are done with your logo, well and good! But if not then think about it and pay special heed to the background, color, and logo designing of your web page to make them attractive and pleasing to the eyes. If possible, try 3D, or HD quality in your website graphics.
Finally, introduce yourself:
In“About Us” page you actually introduce yourself with your customers/visitors. After visiting your website and looking attractive features and logo designing, they will automatically like to know about you expecting something catchier about services they are looking for.
Positive and encouraging testimonials can further work like icing on the cake as it will enhance your visitor ship. When a person visits any website, and if it looks interesting, he/she will definitely look for the testimonials to see what others say about your company, business, or café so they can decide on to try it.
Let them feel your presence:
Make a proper contact page and add all of your contact numbers to make your visitors and customers feel that you are available all the time to guide them, and to answer their queries.